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Choosing a good domain name
What is a domain name? A domain name is simply your way of protecting or promoting your business, company and trade names in the online world and it stops unauthorized entities taking on trading on your valuable assets such as your image, identity and reputation.
It's like a business or company registration online and is the key that opens the door to your online world.
It is important to secure your domain names even if you “do not” have a web site. Domain names are valuable branding tool / commodity for any business, corporation or enterprise and as such it is becoming increasingly harder to get your first choice of .dot domain names but don't be discouraged if your first choice is gone just get a bit more creative with your thinking, for example if you wanted yourcompany.com which some else has already purchased consider adding words such as online or web to the name, or adding hyphens between words. For example if your business is organic fruits and organicfruits.com is gone try organicfruitsonline.com or organic-fruits.com. One hyphen is enough though. If you have more than one your may be penalized in the search results by Google and I personally thinks it's better to play safe than to play with googles mind. So What's In a Name?
Quite a lot, actually. Remember that not only does your domain name act as your address on the Web, but it also communicates and reinforces the name of your business to every Web site visitor. It can also be used as part of your e-mail address to reinforce your online identity and if your keywords are also in your domain then that is even better. Keep these tips in mind before you choose your domain name: * Make it memorable. "Amazon.com" is more unique and less limiting than "booksonline.com."
* Describe your business. Avoid confusion by simply and logically describing your business.
* Keep it short. The best domain names are those that customers can remember and type into their browsers after seeing or hearing them only once, so complicated strings of words like "onlinecdstore.com" don't work as well as a simple phrase: "cdnow.com."
*Ideally you want your domain name to be spelt the way it sounds so that you are not continously spelling it out and to avoid typos by users.
*If you can include your keywords in your domain name. How to Get and Manage Domain Names
Once you've decided on your Web identity, the next step is to determine if it is available and then register it with a domain name company or "registrar." Registering is easy and inexpensive, so do it as soon as you've decided on your domain name to make sure you get the name you want. Many businesses register a number of variations, just in case they want to use them later-or to avoid the risk of competitors obtaining similar names. You also may want to register common misspellings so that customers who type your address incorrectly still find their way to your site instead of receiving an error message. E-commerce businesses most often register a name with "com" as the domain name extension (the letters after the dot; also called a top-level domain, or TLD), but names with ".net" and ".org" (for "organization") are also common. Other suffixes include ".tv" for rich content/multi-media Web sites, ".edu" for schools and universities, ".biz" for small businesses, and ".info" for resource Web sites. For those purchasing second level domain names such as yourcompanyonline.com.au it can be very wise brand protection to also purchase the .com domain name if it is available. What Do The Different Extensions Represent?
Common extensions include: * .COM — Abbreviation of "Commerce" — currently available to all
* .NET — Abbreviation of "Network" — currently available to all
* .ORG — Abbreviation of "Organization" — generally restricted to registered non-profit organisations
* .INFO — Abbreviation of "Information" — currently available to all
* .BIZ — Abbreviation of "Business" — currently available to all
* .GOV — Abbreviation of "Government" — reserved for government institutions
* .EDU — Abbreviation of "Education" — reserved for educational institutions
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